Great price, customer service, and fast shipping first and foremost. The machine itself works head and shoulders better than my previous 2 that it makes my espressos taste completely different and better. The machine is robust, quiet, consistent, and doesn’t retain much. Very simple to use with tons of accessory options from Etsy if you’re so inclined. Seems like something that will last a lifetime. The best and most important piece of coffee equipment I own.